Resources Site Map
Digital Marketing
- Learn the Basic Components of SEO
- A Blog is the Heartbeat of a Company Website
- What You Should Know About Call Tracking and SEO
- Use Coupons and Events to Drive Client Conversions
- Local Searches Are on the Rise
- Social Media Power Tips for Dentists
- Helpful Hints on the Ever-Changing Digital Marketing Landscape
- Solving Problems for Patients
- Benefits of Sharing Patient Reviews Online
- How to Build Trust with Patients
- Live, Laugh, Smile: Build a Positive Experience for Patients
- Steps to Drive Patients to Your Practice with Google Maps Marketing
- Understanding the Needs of Your Patients
- DIY Self-Straightening Options Versus Professional Care
- The Most Common Tech Problem for Dentists
- Get patients involved in their care
- #PoweroftheHashTag
- Call Tracking: Proven Results
- Presenting a Practice: More Than Facts on Notecards
- Be Ready for the Wave of Summer Patients
- Website Building: A,B,C…Not as Easy as 1, 2, 3
- Class is in Session: Communicating with Search Engines
- The key to a more prosperous practice…Are you using effective keywords?
- Online Quality Content: The TMI Effect
- The Core of Successful Online Marketing: Mobile First Websites
- Social Media Management: Keeping up with the Joneses
- HTTP – HELP! Google’s Rules are Changing in Oh So Many Ways
- Bring in Patients Before the School Bell Rings
- Bringing More Patients to Your Door: Increasing Click-Through and Conversion Rate
- A Game of Cat and Mouse: Google’s New Algorithm Update
- Brick by Brick Part I: A Website Built Strong From the Start
- What You Need to Know About the Latest RankBrain Update
- To Have a Home Part VI: Location, Location, Location
- From Planes, Trains and Automobiles to Laptops, Cellphones and Tablets
- Oh The Places They’ll Go: The Potential Patient’s Online Journey
- Don’t Do Today’s Job with Yesterday’s Tools Part I
- Reaching Out to Families in Need
- Top 7 Tips for Doctors to Boost Their Online Reputation
- Practice Phone Etiquette: Book New Patients, Earn More Referrals
- What Is COVID-19?
- Exercise Caution When Going Outside During the Lockdown
- COVID-19: What Do I Do to Prepare?
- Shutting Down the Office Due to COVID-19
- Managing Loans Amid Coronavirus
- How COVID-19 May Affect The Healthcare Industry
- Interpreting the Data on COVID-19
- Keeping Your Practice Supplied During the COVID-19 Outbreak
- New Laws: What Workplaces Need to Do If an Employee or Patient Gets the COVID-19
- Financing Options Now Available Resulting From COVID-19
- What You Need to Know: Qualifying for SBA Disaster Loans
- How to Set Up Virtual Visits With Patients
- Dental Teams & Front Line Commitments
- New COVID-19 Laws That Affect Your Workforce
- How to Rebound Before the COVID-19 Crisis Ends
- Preparedness: The Importance of SEO During COVID-19
- New IRS Guidelines From COVID-19
- How Consumer Habits May Change After Covid-19
- Times of Uncertainty Can Create Value for Your Customers in New (and Necessary) Ways
- Silver Lining During This Time: Time With Family and Time to Take Time Off
- The Importance of Keeping Your Social Media Active
- Social Sharing and Furthering Your Marketing Goals
- What Does COVID-19 Look Like for Urgent Cares?
- Good Office Sanitation Practices
- Why Practices Should Turn to Digital Marketing to Survive COVID-19
- How to Implement “Kaizen” Strategies to Inspire Teams
- How to Get Back To the Market After COVID-19: What to Know
- How Do I Reschedule All My Appointments?
- Back to the Basics: 3 Fundamentals of Marketing You Need to Do Today to Stay Afloat
- Positively Impact Your Practice With These Simple Steps
- When to Tell Patients That Your Practice is Back Open
- Mental Health: A Positive Mindset Can Improve Your Immune System
- Ask the Experts: 5 Ways to Scale Your Business During Covid-19
- Dental Markets: What’s Changing Today?
- What Does Social Distancing Mean for Your Practice?
- The New Normal: How to Keep Your Teams Engaged and Motivated
- Stay Up to Date on The Latest Google Core Update: What the Latest Update Means for Your Practice
- Mental, Physical and Emotional Support Resources for Medical Teams
- Healthcare Recovery Tools and Resources Provided by Doctor Genius
- Using Kaizen as an Action Plan for Your Practice
- How to Leverage Technology to Keep Your Community Informed
- Support Local Businesses: When and How?
- How to Master Work-Home-Life Balance
- PARENTS: You’re Doing Great! Here Are 5 Creative Ways to Keep Your WFH Space Safe and Happy
- Resiliency: How to Navigate Your Way to a Stronger, Healthier Business
- Resiliency: How to Bounce Back After a Pandemic?
- Take It From the Experts, Opportunity Awaits!
- Duplicate Content is Safe for SEO
- Why Keeping Old Blogs Matters
- How to Express Your Practice’s Brand Online
- The Importance of Source Credibility
- How to Beat Competitors During an Economic Downturn
- Importance of Speaking to a General Audience
- How to Reach Mobile Users
- Danger of Negative Word-of-Mouth (WOM)
- The Importance of Source Hyperlinks
- Keeping Patients When Children Move off of Family Plans
- Qualifying Events for Patients: Marriage
- How to Have a Live Site
- Posting Blogs Regularly
- How Marketing Spending Can Help You Beat Competitors
- Posting Blogs on Open Enrollment
- Importance of Presenting Content in More Than One Form
- Importance of Writing for Skimmers
- What Is Neural Matching?
- Providing Pictures of Office
- Setting Up a Blog Schedule
- Importance of listing qualifying insurances
- Importance of Covering Which Areas Will Need Referrals
- How the Call Now Listing Can Convert Customers
- How to Write for Neural Matching
- What Is Salience in Content Writing?
- Differentiating Your Site in a Service Model With Unlimited Competitors
- Showing Office Pictures is Like Yelp Showing Food
- How Lists Help in On-Demand Economy
- What to learn from negative W-O-M
- How to View Your Salience Score
- How to Reduce Semantic Distance to Improve Ranking
- Importance of Building In Feedback
- How Location for Feedback Can Solve Management Problems
- Complete Health Dentistry: A New Way of Providing Comprehensive Care
- AI in Improving Semantic Distance Score
- Why Simple and Concise Sentences Matter
- What Is Structured Data
- How To Build Out Site Architecture
- Pillar Content: What It Is and Why You Need It
- Understanding Medical Product Lifecycle
- How To Use Content and Structured Data To Reach a Region
- Importance of FAQs on Web Pages
- How To Use Analytics To View Online Ranking
- Keyword Research
- Importance of Discussing Searched Subjects
- Matching Commonly Searched Questions With Relevant Answers
- Designing a Site for Mobile Users
- How To Communicate With Patients Through Your Website
- Techniques for Reducing Bounce Rate
- SEO vs. SEM
- Understanding the Online Conversion Funnel
- How to Discuss Treatments With Patients
- 4 Ways To Improve the Satisfaction of Your Staff
- Reducing Days Sales Outstandings for Practices
- Marketing Funnel for Patients
- 5 Cost Accounting Tips for a Medical Practice
- How To Use Intrinsic Motivation in the Office
- Social Media Presence Explained
- Barnacle SEO: Linking to Google vs. Yelp
- SEO Value of Listing Your Organization Affiliation
- How To Rank for Virtual Assistants
- Post-COVID Dental Landscape: Competitive Advantages with Digital Marketing
- How To Connect To an Audience Through Social Media
- What Is Barnacle SEO?
- How To Decorate a Dental Office To Calm Patients
- What Is Organic Marketing Growth?
- Sources of Positive PR for Small Practices
- How To Retain Patients
- Why Google Reviews Can Be More Authentic Than Yelp
- How to Secure a Loan for a Medical Practice
- What Is Brand Value?
- How to Set KPIs for a Medical Practice
- Techniques for Having a Zero Balance Office
- How Small Practices Handle HR
- Original High-Quality Photography Boosts Consumer Confidence
- What Is an Engagement Committee?
- Find Your Businesses Using Google My Business
- What You Can Do To Increase Authority
- Understanding Your Brand
- Finding Trusted Dental Lawyers
- Advice for Dealing With Negative Yelp and Google Reviews
- Why Have a Social Media Posting Calendar for a Medical Practice?
- Choosing The Right Social Media Channels to Promote a Dental Practice
- Should You Cross-Post on Social Media to Promote a Medical Practice?
- 5 Tips For Using Twitter to Increase Traffic to Your Website
- Post Frequency Can Improve Medical SEO Ranking
- 4 Methods for Improving a Site’s Organic Ranking
- Using Data in Online Medical Marketing
- Marketing Management for Healthcare Professionals
- Keyword Marketing for Medical Practices
- FAQs About Online Advertising for Medical Practices
- Keeping Clients In the Loop about Your Office Status
- How to Balance Sanitization Requirements and Client Appointments
- Is Your Dental Practice Relocating? 5 Tips for Keeping People Informed
- The Importance of Having a Social Media Policy for Medical Office Employees
- Creating an Effective Employee Referral Program For a Medical Office
- What Are Online Forms and Do I Need Them?
- Reputation Management for Doctors
- How To Improve the Patient Experience
- How Teledentistry Can Improve Your Practice
- Identifying Decision-Making Units for Patients
- Elements of an Effective Landing Page for Medical Practices
- Choosing the Right Medical Practice Management Software
- Advice For Overcoming 3 Telemedicine Challenges
- Make Sure Your Dental Practice Is Covered
- 5 Reasons to Hire an Online Dental Marketing Consultant
- 5 Social Media Writing Tips for Medical Practices
- Boosting Facebook Posts To Promote Your Medical Practice
- How To Use Google Remarketing To Grow Your Practice
- How Social Media Can Improve Your Medical Website’s SEO
- Why Healthcare Practices Need To Optimize for Voice Search
- Optimizing Your Dental Practice Website for Local SEO
- 5 Common Mistake That Hurt a Medical Website’s SEO
- How To Make Word-of-Mouth Marketing Work for Your Medical Practice
- The Value of Being an Information Resource for Patients
- 3 Ways To Set Your Dental Practice Apart
- Patient Retention: How to Seek Feedback From Patients
- Crafting Your Patient Satisfaction Survey
- 5 Tips for Promoting Your Dental Practice on Instagram
- A Quick Guide to Posting on Social Media for Medical Practices
- What Should Medical Practices Be Posting on Social Media?
- Boost Your Practice Website’s SEO With a Sitemap
- A Quick Guide for Getting Your Dental Practice Started With Google Ads
- Is Your Dental Practice’s Website Mobile Friendly?
- Social Media for Your Medical Practice: It Does Not Have To Be a Time Consuming Headache
- 3 Simple Tips for Implementing Barnacle SEO for Your Medical Practice’s Website
- 4 Tips For Making Your Dentist Office Kid Friendly
- 5 Tips for Strengthening Your Dental Practice’s Online Reputation
- Staying HIPAA Compliant on Social Media
- 4 Tools for Managing Your Medical Practice’s Online Reputation
- Attention Dentists: 3 Easy Ways to Improve Your Patient Experience
- Tips for Helping Your Patients Understand Complex Medical Information
- Important Things to Consider When Buying Medical Malpractice Insurance
- Paid Search or Organic Search: What Should Healthcare Websites Do?
- Organic Reach on Social Media: Why Is It So Low and What Can You Do About It?
- 5 Questions To Ask About Your Medical Practice’s Website
- Website Design Tips for a Practice With Multiple Locations
- Major Signs That Your Medical Practice’s Website Needs an Update
- Anatomy of a Successful Medical Blog
- How to Prevent Keyword Cannibalization on Your Medical Practice’s Website
- How Does Google Determine Authority in Search Results?
- 5 Keyword Tips for Small Businesses
- Why Dental Practices Should Promote on Pinterest
- Thinking of Buying Followers on Instagram? Think Again.
- How to Write Healthcare Website Content For Local SEO
- A Quick Guide to Finding Credible Sources for a Medical Blog
- Why Google Reviews Are More Important for Your Medical Practice Than Yelp Reviews
- How to Use Instagram Stories for Your Healthcare Practice
- A Patient Referral Program For Your Dental Practice
- The Follow-Unfollow Method: Why Your Practice Should Not Use It
- Effective Use of Photos on a Medical Practice Website
- 5 Reasons Your Healthcare Website May Be Running Slow
- Maintaining Brand Consistency Online for Your Medical Practice
- PPC, YMYL, EAT and other SEO Acronyms You Should Know
- Do PPC Campaigns Help a Website Rank Higher?
- Google Core Updates and How They May Affect Healthcare Websites
- 5 Outdated SEO Practices
- How to Encourage Patients to Leave Positive Online Reviews
- Pinterest Posting Tips for Dentists
- Basics of Writing for Video
- An Overview of Popular Physician Review Sites
- Writing for the Short Online Attention Span
- Your Social Media Should Not Be All About Selling
- Steering Patients Toward a Practice’s Positive Online Reviews
- How Photos Can Slow Down Your Website
- Protecting Your Practice Against Defamatory Reviews
- Black Hat SEO and Why It Does Not Work
- How Mobile Sites Are Falling Short
- 7 Web Design Mistakes Doctors Make
- Cliches to Avoid on Healthcare Websites
- 10 Website Speed and Performance Tools
- Top 5 Blogging Mistakes Medical Practices Make
- Getting Your Dental Practice Into the Google Answerer Box Spots
- Meta Tag Musts for Medical Practices
- SEO Basics: Overview of the Three Main Types
- 7 Tips for Finding Fresh Ideas for Your Healthcare Blog
- Avoiding Plagiarism in Medical Blogs
- How to Use Story Telling in Your Blog Writing
- A Quick Guide to Promoting Your Medical Blog on Social Media
- How Barnacle SEO Can Help Small Practices
- Choosing the Right Patient Reminder Software
- The Value of a Strong Online Presence for Doctors
- 7 Tips For Your Healthcare Practice’s Long-Term Content Strategy
- Writing for Your Patients’ Reading Level
- 5 Things Successful Medical Blogs Do
- Finding a Doctor Online: An Inside Look
- Setting SMART Online Marketing Goals for a Healthcare Practice
- 7 Ways Medical Practice Websites Can Get More Backlinks
- Why an Automated Patient Reminder System is a Must-Have
- The Value of Using Photos From Your Actual Practice Over Stock Photos
- How Do Most People Like To Communicate With Their Doctor and Why
- Things That Make Searchers Bounce
- SEO: Ranking Factors Healthcare Professionals Should Know for Their Websites
- 7 Dental Blog Post Topics That Get The Clicks
- 7 Ways To Boost Patient Loyalty
- Looking For New Patients? Well, Here Are 10 Things They Are Looking For in You
- 5 Common Mistakes in Healthcare Marketing
- The Importance of Brand Authenticity in Healthcare Marketing
- The Importance of Providing Patient Education Through Your Website
- A Beginners Guide for Doctors About Reading Google Analytics
- Is Your Website Not Drawing New Patients? Try These Things
- Buying Backlinks: Another SEO Shortcut Not to Take
- ALT Text Makes a Difference
- Broad vs Long Tail Keywords for Doctors
- Reasons to Go Digital With Impressions
- Barriers to Going Digital With Your Dental Practice
- 10 Branding Mistakes for Healthcare Practices to Avoid
- Tips for Taking the Stress Out of Regular Blogging
- Doctors: Update Your Info on These Online Sites
- 7 SEO Practices That Are Outdated
- Healthcare Marketing 101: Inbound and Outbound
- What Happens When Patients Turn to ‘Doctor Google’
- A Hashtag Strategy For Your Healthcare Practice
- What Is E-A-T and Why Is It Important to a Medical Practice’s Website
- What Every Healthcare Website Must Have
- Helpful Free Tools for Improving Your Practice’s Website
- Keeping Your Website Simple and Easy to Navigate
- How Doctors Can Use Google Trends for Keyword Research
- Have You Heard of Barnacle SEO?
- The Basics of Optimizing for Voice Search
- Enhance Your Online Presence: The Three C’s of SEO
- Healthcare Marketing Mistakes To Avoid
- How Doctors Can Encourage Positive Word-of-Mouth and Reviews
- Black Hat vs White Hat SEO
- Duplicate Content: What You Need to Know
- 10 Reasons Your Practice Needs a Mobile Friendly Site
- How to Use Google Alerts to Monitor Your Practice’s Online Reputation
- Dental Practices: Defining Your Online Target Market
- The Importance of Website Maintenance
- 10 Things Every Healthcare Website Must Have
- Gearing Content Towards Potential Patients
- Dos and Don’ts of CTAs (Calls To Action)
- Dental Marketing: Importance of Creating a Brand
- 10 Ways to Generate Healthcare Blog Ideas
- Healthcare Blogging Tips: Rules for Using Sources
- How Dentists can Reduce Cancellations and No-Shows for Appointments
- Importance of Factual Information on a Website
- Must Haves for a Medical Practice Site to be Mobile Friendly
- SEO-friendly Medical Videos for Social Media
- What Does Success Look Like for a Healthcare Blog?
- Healthcare Website: Optimizing Video for SEO
- 7 Ways Your Practice Can Build Authority Through Blogging
- Setting Your Company Apart: Using Original Images to Improve SEO
- Paid Search or Organic Search: What Should Healthcare Websites Do?
- 5 Marketing KPIs You Medical Practice Needs to Track
- TLDR: Ideal Post Lengths for the Top Social Media Platforms
- What You Need To Know About AI-Written Content
- Helping Patients Keep Their Dental Appointments
- The Importance of Patient Loyalty for a Dental Practice
- 5 Things Your Front Office Staff Does That Loses Patients